onlyhuman77
Experienced User
Joined: 15 Apr 2008
{Posts: 168 }
Location: Harlem, NYC
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 Posted: Tue 28 Apr 2009 17:02 Post subject: Reclaiming Black Identity |
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Reclaiming Black Identity: Mainstream and Black Media Still Have Work to Do: And How Marketers Can Gain by Filling This Need
Posted by Pepper Miller on 04.27.09 @ 12:02 PM
Kenneth and Mamie Clark, legendary African-American psychologists, conducted experiments in the 1940's using dolls -- one white, one black -- to gain insight on racial perspectives. They asked black children a variety of questions about the two dolls and learned a majority of the children -- 63% -- said they'd rather play with the white doll and, in fact, favored the white doll's beauty and indicated the white doll was the better doll overall (good vs. bad).
In 2006, Kira Davis, a then 17-year-old filmmaker, brought attention to the issue of racial identity and the Clarks' experiment, when she won the Diversity Award for her documentary "A Girl Like Me," at the sixth annual Media That Matters Film Festival. Davis recreated the Clarks' experiment and the results mirrored the Clarks' findings. Davis then used the insights as the framework for her documentary, which included interviews with her peers about race, skin color and identity
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http://adage.com/bigtent/post?article_id=136280 |
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